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Chiana Valley Bank: at the start of the project “TREA – Agriculture, Food and Agriculture, and Environment.”

Chiana Valley Bank: at the start of the project “TREA – Agriculture, Food and Agriculture, and Environment.”

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“For a local bank that as the Cooperative Credit Bank Val di Chiana Tuscan-Umbrian was born as Raiffeisen over one hundred years ago, it is natural to start from a strong support to the primary sector to address the current economic crisis, by providing those already in the field and those who want to start a new business tools such as, expert advice and funding. “To say this has been the President Mara Moretti and Vice-President Carlo  Capeglioni of BCC based in Chiusi, opening up the work of the conferences of the new project” Three A – Agriculture, Agribusiness, Environment “held on April 11 and April 16 in Cortona to Chiusi two occasions to meet with entrepreneurs throughout the area of responsibility of the Bank between the provinces of Siena, Arezzo and Perugia. In addition to the history of the Bank and a region characterized by many typical products of the highest quality, the reasons for this project are also in the fact that agriculture and agri-food sectors that are better held to the crisis and that most seem to attract young people looking employment, with enrollment in the colleges and the Faculty of Agriculture who have grown strongly in recent times (an increase of about 30%). And ‘why Chiana Valley Bank has decided to launch the project and to do so in collaboration with the two companies of the Group Credit Cooperative – BIT SpA and ICCREA BancaImpresa SpA – which specialize in consulting in the three areas related to the primary financial support and also a major investment. “Faced with an economic situation, – said the director of Chiana Valley Bank Fulvio Benicchi concluding the two meetings – which has had serious repercussions in our own area of expertise in sectors such as construction and its supply chain, agriculture and the ‘food have been shown to better withstand the difficulties. For this the Bank and its Board of Directors have decided to start this journey, making themselves available for young people (even with training in schools of the territory) and entrepreneurs, offering the best of its Group in terms of advice and funding and staying next to them in seeking isieme the best way to react to problems. “On how to resist to the crisis in concrete if you are farmers or you are starting an activity of this kind, some indications have been given as part of the conferences by Mauro Conti, director of BIT SpA: “First of all, – he said – it would be appropriate to focus on exports also to non-traditional markets, also orient themselves more and more on the quality of the products, choose the environmental and energy sustainability, prefer the diversity of products and above all pursue the aggregation. ” “Making the system – has underlined Conti – is an essential way for farmers in this area, often of small or very small, if they want to deal with broader markets, national or international.” For all this, both to facilitate the aggregations that to understand how to develop the export overcoming the barriers of different regulations, or to improve energy efficiency or even to interact better with the large-scale distribution, Chiana Valley Bank is able BIT SpA and through this I plan to offer to local businesses, consulting and specialized experience. And if the companies want to introduce innovation that requires significant investments, financial support, as pointed out by Attilio peaks during the meetings, it is guaranteed by Iccrea BancaImpresa always present next to Bank Chiana and then to businesses. Great interest was shown for the project farmers present at the two meetings that have witnessed with their actions all the difficulties caused by the crisis, but also to the bureaucracy in the sector and thus accepting the proposals with enthusiasm. Interest was also shown by the representatives of associations and institutions, in particular in Chiusi by Mayor Stephen Scaramelli and Claudio Del Re, director of the Region of Tuscany, who spoke of a new project aimed to enable young people to start new businesses in these areas by making available unused land of the Region: a regional project that could find important points of interaction with the one just launched by the Bank theValdichiana with BIT and ICCREA BancaImpresa.

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